![\"How](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/05\/how-to-set-up-author-seo-for-eeat-featured.png\")
<\/figure>\n\ud83d\udcd8 TL;DR:<\/strong> You can easily set up Author SEO in WordPress using All in One SEO (AIOSEO)<\/a>. Simply install the plugin, enable the Author SEO (E-E-A-T) feature, and fill out your users\u2019 expanded profile fields. <\/p>\n AIOSEO will automatically generate the right schema markup for Google, including Person schema for each author and Organization schema for your site. It also lets you display beautiful author bio boxes on your posts without any code. <\/p>\n For multi-author sites, you can also embed live social feeds on author pages using Smash Balloon<\/a> to reinforce credibility.<\/p>\n<\/div>\n Author SEO is the practice of optimizing your author profile so that search engines can identify and verify the person behind your content, including their credentials, work history, and external profile links.<\/p>\n Think of it as a digital r\u00e9sum\u00e9 for search engines. The more clearly your expertise is defined, the more confidently Google can decide whether your content deserves to rank.<\/p>\n Author SEO supports the E-E-A-T criteria<\/a>, which is the set of quality signals Google uses to evaluate whether a page deserves a top position in search results.<\/p>\n E-E-A-T stands for:<\/p>\n \ud83d\udca1 Note:<\/strong> Google has clarified that E-E-A-T isn\u2019t a direct ranking factor. It comes from the Search Quality Rater Guidelines, which human raters use to assess how well Google\u2019s ranking systems are working. Strong author signals still help Google attribute content and judge trust, which can influence rankings indirectly. But no profile field or schema setup guarantees a ranking lift on its own.<\/p>\n<\/div>\n Many site owners focus entirely on keyword research<\/a> and on-page SEO, but overlook the author signals that Google increasingly relies on. That\u2019s a missed opportunity, especially in competitive niches.<\/p>\n Here\u2019s why Author SEO is worth your time:<\/p>\n Now, let\u2019s see how to set up author SEO in WordPress. Here\u2019s everything I\u2019ll cover in this article:<\/p>\n To set up Author SEO in WordPress, the first thing you\u2019ll need is the right tool.<\/p>\n I recommend using All In One SEO (AIOSEO)<\/a> because it\u2019s the only major WordPress SEO plugin with a dedicated, purpose-built Author SEO (E-E-A-T) module. It gives authors structured fields for expertise, experience, and credentials that flow directly into Person schema, instead of relying on the default WordPress user profile.<\/p>\n At WPBeginner, we use the AIOSEO plugin to optimize our post titles, configure OpenGraph settings, create schema markup, and more. See our complete AIOSEO review<\/a> to learn more about what it can do.<\/p>\n To follow this tutorial, you\u2019ll need an AIOSEO account.<\/p>\n On the AIOSEO website<\/a>, click \u2018Get All in One SEO for WordPress,\u2019 choose a plan that comes with the Author SEO (E-E-A-T) feature, and complete the checkout.<\/p>\n \ud83d\udca1 Note:<\/strong> You\u2019ll need at least AIOSEO\u2019s Plus plan to use the Author SEO (E-E-A-T) feature. That said, you can install the free version of AIOSEO<\/a> first to explore the plugin before upgrading.<\/p>\n<\/div>\n Upon signup, you\u2019ll land in your own AIOSEO dashboard, where you can download your plugin zip file and copy your license key.<\/p>\n Now, you can go ahead and install and activate the All In One SEO plugin. Simply navigate to Plugins \u00bb Add Plugin<\/strong> in your WordPress admin area to start.<\/p>\n On the next screen, you can click the \u2018Upload Plugin\u2019 button.<\/p>\n Then, click the \u2018Choose File\u2019 button to upload your AIOSEO zip file from your local computer.<\/p>\n Once uploaded, click \u2018Install Now,\u2019 followed by \u2018Activate.\u2019 If you need help, please refer to our guide on how to install a WordPress plugin<\/a>.<\/p>\n AIOSEO will then add a new menu to your WordPress dashboard. From here, let\u2019s navigate to AIOSEO \u00bb General Settings<\/strong> to verify your license key.<\/p>\n In the respective field, enter your AIOSEO license key and hit \u2018Activate.\u2019<\/p>\n With that done, you can manage all of your SEO settings, including your author profiles, from the All in One SEO menu in your WordPress sidebar.<\/p>\n For a more detailed walkthrough of the setup process, see our guide on how to setup All in One SEO for WordPress correctly<\/a>.<\/p>\n Before you create or edit a user, you\u2019ll need to activate the Author SEO (E-E-A-T) feature. This will allow you to unlock extended author profile fields and structured data settings.<\/p>\n To do this, head to the Feature Manager<\/strong> in AIOSEO and toggle on \u2018Author SEO (E-E-A-T)\u2019 to activate it.<\/p>\n Once that\u2019s done, go to \u2018Search Appearance\u2019 and click on the \u2018Author SEO\u2019 tab.<\/p>\n Here you\u2019ll find a few settings to configure.<\/p>\n First, you\u2019ll want to set \u2018Display Info\u2019 to Gutenberg Blocks.<\/p>\n I recommend selecting the Gutenberg Blocks option because it is the easiest way to display author information without touching any code.<\/p>\n Then, you can hit \u2018Enable\u2019 next to \u2018Append Author Bio to Posts.\u2019 This lets you automatically add your author bio box to the bottom of your articles, saving you the hassle of inserting it manually every time.<\/p>\n For the post type, select \u2018Posts.\u2019 If it\u2019s relevant to your WordPress site<\/a>, you can also select \u2018Pages\u2019 or tick \u2018Include All Post Types.\u2019<\/p>\n Next, let\u2019s scroll down to the \u2018Author Experience Topics\u2019 section.<\/p>\n This is where you\u2019ll add all the topics your blog covers. It\u2019s worth taking your time here, because these topics will be used later when you assign individual writers their own Author SEO settings.<\/p>\n Think in two layers: start with broad umbrella terms like SEO, AI SEO, or Content Marketing, then get more specific with the tools and products you write about, like WordPress. For each one, fill in the relevant URL<\/a> and any referencing pages that back it up.<\/p>\n When you\u2019re happy with everything, click \u2018Save Changes\u2019 and you\u2019re done with this step.<\/p>\n With AIOSEO installed and set up, the next step is to make sure every author on your site has a complete WordPress user<\/a> profile.<\/p>\n This matters more than most people realize because your user profile is where Google pulls the foundational information it needs to evaluate your credibility as an author.<\/p>\n To get started, go to Users \u00bb Add New User<\/strong> from your admin area.<\/p>\n \ud83d\udca1 Note:<\/strong> If the author already has an account, you can skip this and go to Users \u00bb All Users<\/strong> to edit their existing profile instead.<\/p>\n<\/div>\n Here are all the fields you\u2019ll see on your screen:<\/p>\n With that done, go ahead and click the \u2018Add User\u2019 button.<\/p>\n If your site covers topics in the YMYL (Your Money or Your Life) category \u2014 such as health, finance, legal advice, or safety, then adding a reviewer to your posts is a smart extra step.<\/p>\n Google holds this type of content to a higher standard. And showing that an article has been reviewed by a qualified expert can meaningfully strengthen your E-E-A-T signals.<\/p>\n \ud83d\uded1 Important:<\/strong> A reviewer is different from an author. The author is the person who wrote the content, while the reviewer is a qualified professional who has checked it for accuracy.<\/p>\n Having both clearly identified on a blog post<\/a> tells Google, and your readers, that the information has gone through an additional layer of verification.<\/p>\n<\/div>\n Simply repeat the process to add a new user for your reviewer.<\/p>\n Now that the user profile is set up, it\u2019s time to add the deeper author details that AIOSEO uses to generate structured data for search engines. This is where Author SEO really starts to take shape.<\/p>\n To access these settings, go to Users \u00bb All Users<\/strong> from your WordPress dashboard. Hover over the author\u2019s name and click \u2018Edit.\u2019<\/p>\n Once you\u2019re inside the profile, you can switch to the \u2018Author SEO\u2019 tab added by AIOSEO.<\/p>\n You can find it next to the \u2018Personal Options\u2019 tab, like this:<\/p>\n Here, you\u2019ll want to fill in the following core details:<\/p>\n These fields feed directly into the author\u2019s JSON-LD schema markup<\/a>, which is a type of structured data that search engines read behind the scenes.<\/p>\n Then, there are these fields:<\/p>\n Here\u2019s what you might see on your screen:<\/p>\n \ud83e\uddd1\u200d\ud83d\udcbb Pro Tip:<\/strong> Don\u2019t stuff the Knows About field with broad topics like WordPress, blogging, or SEO. Google can\u2019t verify expertise that vague, so the schema signal gets diluted. <\/p>\n Instead, list 3-5 narrow topics you\u2019ve actually written about and can back up with credentials or published work. Match them to your real article categories. For example, \u201cWordPress security plugins\u201d beats \u201csecurity,\u201d and \u201cWooCommerce subscriptions setup\u201d beats \u201ceCommerce.\u201d<\/p>\n<\/div>\n Next, you can add whatever awards the author has received in the past as well as the languages the author speaks.<\/p>\n Do note that the Awards and Spoken Languages fields won\u2019t be visible to readers on your posts, but don\u2019t skip them. AIOSEO outputs this information as schema markup in the background, and Google can use it to better understand the author\u2019s credibility.<\/p>\n After that, you\u2019ll find the:<\/p>\n I recommend writing the bio in the third person and keeping it focused on what makes the author qualified to write on your site\u2019s topics.<\/p>\n A bio that earns trust does more than describe the author. It gives Google and your readers specific, checkable evidence that this person should be writing on this topic.<\/p>\n Start with the basics: the author\u2019s full name, their role on your site, and the topic area they cover. <\/p>\n Then build the rest of the bio around the four E-E-A-T pillars:<\/p>\n The rule of thumb: numbers, named outlets, and dates beat adjectives every time. \u201cVeteran content strategist\u201d is filler. \u201cHas written for HubSpot and Search Engine Journal since 2016\u201d is a signal.<\/p>\n Here\u2019s the difference in practice:<\/p>\n Before:<\/strong> Sarah is a passionate writer who loves helping small businesses succeed online. She has years of experience in digital marketing and is dedicated to creating high-quality content.<\/p>\n After:<\/strong> Sarah Chen is a content strategist who has helped 40+ small businesses set up their WordPress sites since 2019. She\u2019s a certified Google Analytics professional, has been quoted in Search Engine Land, and personally tests every plugin she recommends on a staging site before publishing.<\/p>\n The \u201cafter\u201d version gives Google three verifiable claims (the certification, the named publication, the testing process) and gives readers a clear reason to trust Sarah on WordPress topics. That is what a bio is supposed to do.<\/p>\n On top of those core details, you\u2019ll also want to add external profile URLs. These are links to places outside your website where the author has a verified presence.<\/p>\n For example:<\/p>\nWhat Is Author SEO?<\/h4>\n
Why Set Up Author SEO in WordPress?<\/h4>\n
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Step 1: Install the All In One SEO (AIOSEO) Plugin<\/h4>\n
![\"AIOSEO's](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2025\/01\/allinoneseo-homepage.png\")
<\/a><\/figure>\n![\"The](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2023\/05\/wpadmin-plugins-addnew.png\")
<\/figure>\n![\"Choose](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/wpadmin-plugins-addplugin-uploadplugin-choosefile.png\")
<\/figure>\n![\"Verifying](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/05\/aioseo-settings-licensekey.png\")
<\/figure>\nStep 2: Set Up the Author SEO (E-E-A-T) Feature<\/h4>\n
![\"Enabling](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/05\/aioseo-featuremanager-authorseo-activated.png\")
<\/figure>\n![\"Accessing](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/05\/aioseo-searchappearance-authorseo.png\")
<\/figure>\n![\"Choosing](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/05\/aioseo-searchappearance-authorseo-gutenbergdisplay.png\")
<\/figure>\n![\"Enabling](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/05\/aioseo-searchappearance-authorseo-appendauthorbiotoposts.png\")
<\/figure>\n![\"Adding](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/05\/aioseo-searchappearance-authorseo-authorexperience.png\")
<\/figure>\nStep 3: Create an Author Profile<\/h4>\n
![\"Adding](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/05\/users-adduser.png\")
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![\"Adding](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/05\/users-adduser-adduser.png\")
<\/figure>\nStep 4: Complete Author Information in the Author SEO Section<\/h4>\n
![\"Editing](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/05\/users-alluser-edit.png\")
<\/figure>\n![\"Switching](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/05\/users-alluser-edit-authorseo.png\")
<\/figure>\nCore Profile Fields<\/h5>\n
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![\"Adding](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/05\/users-alluser-edit-authorseo-alumni-employer.png\")
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![\"Adding](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/05\/users-alluser-edit-authorseo-jobtitle-knowsabout.png\")
<\/figure>\nAwards and Spoken Languages<\/h5>\n
![\"Adding](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/05\/users-alluser-edit-authorseo-awards-spokenlanguages.png\")
<\/figure>\nAuthor Image, Excerpt, and Bio<\/h5>\n
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![\"Adding](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/05\/users-alluser-edit-authorseo-image-excerpt.png\")
<\/figure>\nHow to Write a Bio That Actually Signals E-E-A-T<\/h6>\n
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External Profile URLs<\/h5>\n
![\"Social](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/05\/users-alluser-edit-authorseo-socialprofile.png\")
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