In this guide, I\u2019ll walk you step by step through the process so you can turn your customer reviews into a powerful sales tool.<\/p>\n \ud83d\udcda TL;DR:<\/strong> The easiest way to display WooCommerce reviews anywhere on your site is with Smash Balloon\u2019s Reviews Feed Pro<\/a>. It detects your products automatically and lets you add review feeds to your homepage or sidebars \u2013 no coding needed.<\/p>\n<\/div>\n Showing WooCommerce reviews outside of your product pages is a simple way to build trust and boost sales across your entire site.<\/p>\n Most shoppers look for social proof before they buy. In fact, over 90% of consumers read reviews<\/a> before making a purchase. <\/p>\n However, when reviews only appear on product pages, many visitors never see them. This is especially true if they land on your homepage or a landing page first.<\/p>\n I\u2019ve seen this with a lot of WooCommerce<\/a> stores. The reviews are there, but they\u2019re not doing much because they\u2019re hidden where casual visitors don\u2019t usually look.<\/p>\n Here\u2019s why showing your reviews in more places can make a real difference:<\/p>\n The best part is that setting this up doesn\u2019t require any coding or technical skills. In the steps below, I\u2019ll show you exactly how to display WooCommerce reviews anywhere on your site:<\/p>\n Smash Balloon\u2019s Reviews Feed Pro<\/a> is the best\u00a0customer review plugin<\/a>\u00a0for WordPress. It lets you display reviews from WooCommerce and<\/strong> other platforms anywhere on your WordPress website.<\/p>\n This powerful plugin comes with a visual customizer, flexible layout options, and automatic review syncing. So, your feed always stays up to date without any manual work on your end.<\/p>\n One of the things I appreciate most about it is that the plugin automatically detects your WooCommerce store. This means there\u2019s no coding and no API keys to deal with. It connects to your products automatically.<\/p>\n You can learn more about it in\u00a0our detailed Smash Balloon review<\/a>.<\/p>\n \u26a0\ufe0f\u00a0Before You Begin:<\/strong>\u00a0You\u2019ll need an active WooCommerce store set up on your WordPress website. Also, make sure that reviews are enabled in your store by checking WooCommerce \u00bb Settings \u00bb Products<\/strong> and checking the \u2018Enable reviews\u2019 checkbox.<\/p>\n If you haven\u2019t started yet, check out our guide on\u00a0how to set up a WooCommerce store<\/a>.<\/p>\n<\/div>\n The Reviews Feed free version<\/a> is a good starting point, but it\u2019s limited to Google and Yelp reviews. To display WooCommerce reviews and access more powerful options, you\u2019ll need Reviews Feed Pro<\/a>.<\/p>\n To get started, head over to the\u00a0Smash Balloon Reviews Feed Pro website<\/a>\u00a0and sign up for an account. From there, you\u2019ll need to pick a plan and complete the checkout process.<\/p>\n Once your purchase is confirmed, you\u2019ll be able to download the plugin zip file from your account dashboard. Make sure to also copy your license key because you\u2019ll need it in just a moment.<\/p>\n From here, you can install and activate the plugin.<\/p>\n In your WordPress admin area<\/a>, let\u2019s navigate to Plugins <\/strong>\u00bb<\/strong> Add Plugin.<\/p>\n Next, click \u2018Upload Plugin.\u2019<\/p>\n In the file uploader, simply click \u2018Choose File\u2019 and upload the zip file you downloaded.<\/p>\n Once uploaded, click \u2018Install Now\u2019 followed by \u2018Activate.\u2019 See our guide on how to install a WordPress plugin<\/a>\u00a0if you need help with this step.<\/p>\n After activation, the plugin will prompt you to enter your license key. Simply paste the key you copied earlier into the field provided and click \u2018Activate\u2019 to activate it.<\/p>\n Once your license is verified, don\u2019t forget to click the \u2018Save Changes\u2019 button.<\/p>\n With that done, you\u2019re all set and ready to create your first WooCommerce review feed.<\/p>\n Now, it\u2019s time to create your first feed.<\/p>\n From your WordPress dashboard, navigate to\u00a0Reviews Feed \u00bb All Feeds<\/strong>. This is where you can manage all your review feeds once you start creating them.<\/p>\n To get started, click the \u2018Add New\u2019 button at the top of the page.<\/p>\n The plugin will prompt you to add a source for your feed. A source is simply where your reviews come from \u2014 in this case, your online store<\/a>.<\/p>\n Click \u2018Add Source\u2019 to begin the setup process.<\/p>\n On the next screen, you\u2019ll see a list of available review platforms.<\/p>\n Choose \u2018WooCommerce\u2019 from the options.<\/p>\n Because Reviews Feed Pro automatically detects your WooCommerce store, it will connect right away without any extra configuration.<\/p>\n You\u2019ll then need to decide which reviews you want to pull into your feed. The plugin gives you three flexible options:<\/p>\n Once you\u2019ve chosen your preferred option, you can search for or select the specific products, categories, or tags<\/a> you want to include.<\/p>\n Before you finish, Reviews Feed Pro will ask you to give your source a name.<\/p>\n I recommend using something descriptive, such as \u201cSummer Collection Reviews\u201d or \u201cBest Sellers Feed,\u201d for easier organization.<\/p>\n Once you\u2019re happy with your selection, click \u2018Finish.\u2019<\/p>\n Reviews Feed Pro will now pull in the reviews connected to your chosen products, categories, or tags, and get your feed ready for customization.<\/p>\n Go ahead and click \u2018Next.\u2019<\/p>\n Now that your feed is pulling in reviews, it\u2019s time to make it look great on your site.<\/p>\n Reviews Feed Pro will redirect you to a live customizer. It shows you a real-time preview of your feed as you make changes. This makes it easy to get everything looking just right before you publish.<\/p>\n The first thing you\u2019ll want to do is choose a layout for your feed. The plugin offers several options, for example:<\/p>\n There are other options, like Simple Cards or a Single Review. Each layout has its own feel, so it\u2019s worth previewing all three to see which one suits your brand best.<\/p>\n For this guide, I\u2019ll choose the \u2018Carousel\u2019 template.<\/p>\n Once you choose a layout, you\u2019ll land on the customizer\u2019s \u2018Layout\u2019 panel.<\/p>\n \ud83d\udca1\u00a0<\/strong>Note:<\/strong> Customization settings may vary depending on your chosen template. I\u2019m using the \u2018Carousel\u2019 template.<\/p>\n<\/div>\n Here, you can control how your reviews look from the left-hand panel, such as:<\/p>\n Note that these default layout settings work well for most sites, so you can leave them as-is or tweak them if needed.<\/p>\n If you scroll down this panel, you\u2019ll find more customization settings:<\/p>\n Here, I kept everything as is except for the navigation controls. I hid the arrows as I found it cleaner that way.<\/p>\n With that done, you can click the back button to the main customization panel.<\/p>\n From here, you can customize your WooCommerce reviews header. The header<\/a> appears at the top of your review feed. It gives visitors instant context about what they\u2019re looking at. <\/p>\n First, make sure it\u2019s enabled inside the customizer, and then you can click \u2018Heading\u2019 to customize it.<\/p>\n In the \u2018Content\u2019 field, you can edit your heading. Something like \u201cWhat Our Customers Say\u201d works well for most stores.<\/p>\n You can also change the text color and size to make sure the header blends naturally with the rest of your site\u2019s design<\/a>.<\/p>\n \ud83d\udca1<\/strong> Note:\u00a0<\/strong>If you accidentally closed the editor, don\u2019t panic. You can go to\u00a0Reviews Feed \u00bb All Feeds<\/strong>\u00a0in the WordPress admin and click on the \u2018Edit\u2019 icon next to the feed.<\/p>\n<\/div>\n Once you\u2019re done, you can click the button to go back to the main customization panel.<\/p>\n Next, you can fine-tune your reviews feed.<\/p>\n In the \u2018Reviews\u2019 panel, you can customize your post style and how each individual review is displayed.<\/p>\n Let\u2019s start with \u2018Post Style.\u2019<\/p>\n You can choose from two options:<\/p>\n \ud83d\udca1\u00a0<\/strong>Note:<\/strong> Post style options may vary depending on your chosen template. I\u2019m using the \u2018Carousel\u2019 template.<\/p>\n<\/div>\n Matching the background or divider color to your brand colors helps the feed blend naturally with your WordPress theme<\/a>.<\/p>\n Then, in the \u2018Edit Individual Element\u2019 page, the plugin lets you control exactly what appears inside each review card.<\/p>\n You might choose to show or hide elements like the reviewer\u2019s name, star rating<\/a>, review date, or review text. This gives you a lot of flexibility to keep things clean and focused.<\/p>\n Expert Tip:<\/strong> When displaying customer reviews, you are technically handling user data. I recommend updating your Privacy Policy<\/a> to mention that you display these reviews. This keeps your site compliant with data protection laws.<\/p>\n<\/div>\n For each of those elements, you can edit the colors, padding, and margin<\/a>.<\/p>\n You can also customize the font\u2019s weight, height, and size in the \u2018Review Paragraphs.\u2019 Plus, you can show or hide the reviewer\u2019s uploaded images or videos.<\/p>\n Next, if your feed includes a lot of reviews, you can enable a \u2018Load More\u2019 button so visitors can browse additional reviews without the page feeling overwhelming.<\/p>\n If you\u2019d prefer to keep the feed compact and show only a fixed number of reviews, you can simply leave this option off.<\/p>\n Before you move on, I recommend taking a moment to preview your feed on smaller screen sizes<\/a> using the customizer\u2019s device preview options.<\/p>\n Reviews Feed Pro is designed to be responsive, but it\u2019s always a good idea to double-check that everything looks clean and readable on mobile devices, too.<\/p>\n Once you\u2019re happy with how your feed looks, click \u2018Save\u2019 to store your customization settings.<\/p>\n If you want to take your review feed a step further, Reviews Feed Pro makes it easy to combine reviews from multiple sources<\/strong> into a single feed.<\/p>\n This is completely optional, but it can be a powerful way to show off a wider range of customer feedback in one place.<\/p>\n To add a second source to your existing feed, go to Settings <\/strong>\u00bb<\/strong> Source inside the feed editor.<\/p>\n Then, click the \u2018Add another Source\u2019 button.<\/p>\n This lets you go through the same source setup process you completed in Step 2<\/a>.<\/p>\n From there, you can add another set of products, categories, or tags to the same feed.<\/p>\n One practical use for this is combining reviews from different product categories. For example, if you run a clothing store<\/a>, you might combine reviews from your Men\u2019s and Women\u2019s categories into one feed for a general testimonials page.<\/p>\n You can also get more creative with how you combine sources.<\/p>\n A great approach is to mix broad categories with specific individual products. For instance, you could pull in testimonials<\/a> from your entire \u2018Accessories\u2019 category and then add a specific bestselling product on top of that.<\/p>\n This way, your most popular items get extra visibility while the feed still feels well-rounded.<\/p>\n If you create multiple feeds over time, use the source popover<\/strong> to stay organized.<\/p>\n With one click, you can see which products, categories, or tags are connected to a feed. You can also verify sources without opening the editor and update feeds faster for promotional or seasonal campaigns<\/a>.<\/p>\n This is especially helpful for larger stores<\/a> managing many feeds.<\/p>\n While you\u2019re here, you may also want to explore a few other settings, such as \u2018Moderation.\u2019<\/p>\n It lets you easily moderate and filter your WooCommerce reviews to choose exactly which ones are displayed on your site. But if you want to keep it automatically updated, you can leave this setting disabled.<\/p>\n With your feed created and customized, it\u2019s time to put it to work.<\/p>\n Where you place your reviews matters just as much as the reviews themselves. The goal is to get them in front of visitors at the moments when they\u2019re most likely to be influenced by social proof.<\/p>\n I recommend starting with your\u00a0homepage<\/a>\u00a0\u2014 it\u2019s the first place most visitors land, and a well-placed review feed can immediately build trust.<\/p>\n Here\u2019s how to do each of these using Reviews Feed Pro.<\/p>\n The easiest way to embed your review feed on a specific page is by using the Reviews Feed block inside the WordPress block editor<\/a>.<\/p>\n To do this, simply click the \u2018Embed\u2019 button to launch the embed wizard.<\/p>\n On the popup, you\u2019ll see your feed\u2019s shortcode and an \u2018Add to a Page\u2019 option.<\/p>\n Let\u2019s choose \u2018Add to a Page.\u2019<\/p>\n Then, go ahead and select the page where you want the feed to appear, such as your homepage (or a custom landing page<\/a>).<\/p>\n Click the \u2018Add\u2019 button.<\/p>\n In the block editor, click the \u2018+\u2019 icon to add a new block.<\/p>\n Search for \u2018Reviews Feed\u2019 and select it from the results.<\/p>\n You\u2019ll then see your review feed appear right there in the content editor<\/a>. <\/p>\n If you have multiple review feeds, the plugin will let you choose which feed you want to display. You can also click the dropdown menu on the block\u2019s settings panel on the right of the editor.<\/p>\n From here, you can move your review block up or down.<\/p>\n Once you\u2019re happy with the placement, click \u2018Publish\u2019 or \u2018Save\u2019 to save your changes.<\/p>\n You can now visit your site to see it in action:<\/p>\n This method works great for sidebars and footers, which are commonly used in classic WordPress themes. It also works with most page builders<\/a> that support shortcode blocks.<\/p>\n To start, simply click \u2018Embed\u2019 inside Reviews Feed Pro\u2019s customizer.<\/p>\n In the popup, you\u2019ll see the review feed\u2019s shortcode along with an \u2018Add to a Page\u2019 option.<\/p>\n Go ahead and click \u2018Copy\u2019 next to the reviews feed\u2019s shortcode.<\/p>\n <\/strong>\ud83d\udca1\u00a0<\/strong>Note:<\/strong> If you accidentally closed the editor, don\u2019t worry. You can find your shortcode<\/a> in the Reviews Feed \u00bb All Feeds<\/strong> page and locate the feed you created. The shortcode will be listed there \u2014 it will look something like\u00a0 Now, you can head over to Appearance \u00bb Widgets<\/strong>.<\/p>\n Then, add a \u2018Shortcode\u2019 block to your preferred widget area, like the ![\"How](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/how-to-display-wooco-featured.png\")
<\/figure>\nWhy Show WooCommerce Reviews on Your WordPress Website?<\/h4>\n
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Step 1: Install and Activate Reviews Feed Pro<\/h4>\n
![\"\"](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2021\/03\/wp-business-reviews-example.png\")
<\/figure>\n![\"The](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2021\/03\/smashballoon-review-feed.png\")
<\/a><\/figure>\n![\"The](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2023\/05\/wpadmin-plugins-addnew.png\")
<\/figure>\n![\"Select](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2020\/02\/wp-plugins-addplugins-uploadplugin-choosefile.png\")
<\/figure>\n![\"Reviews](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/smashballoon-setupwizard-licensekey.png\")
<\/figure>\nStep 2: Create Your First WooCommerce Review Feed<\/h4>\n
![\"Creating](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2018\/10\/reviewsfeedpro-creating-reviews-feed.png\")
<\/figure>\n![\"Clicking](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/reviewsfeed-createareviewfeed-addsource.png\")
<\/figure>\n![\"Choosing](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/reviewsfeed-createareviewfeed-addsource-woocommerce.png\")
<\/figure>\n\n
![\"Choosing](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/reviewsfeed-createareviewfeed-addsource-woocommerce-productreviews.png\")
<\/figure>\n![\"Naming](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/reviewsfeed-createareviewfeed-addsource-woocommerce-productreviews-name.png\")
<\/figure>\n![\"WooCommerce](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/reviewsfeed-createareviewfeed-woocommerce-sourceadded.png\")
<\/figure>\nStep 3: Customize Your Review Feed Design<\/h4>\n
Adjusting the Layout<\/h5>\n
\n
![\"Choosing](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/reviewsfeed-templates.png\")
<\/figure>\n\n
![\"Reviews](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/reviewsfeed-customizer-layout.png\")
<\/figure>\n\n
![\"Layout](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/reviewsfeed-customizer-layout-disablingarrows.png\")
<\/figure>\nCustomizing the Header<\/h5>\n
![\"Enabling](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/reviewsfeed-customizer-header-enabled-heading.png\")
<\/figure>\n![\"Customizing](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/reviewsfeed-customizer-header-enabled-heading-content.png\")
<\/figure>\nCustomizing the Reviews Section<\/h5>\n
![\"The](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/reviewsfeed-customizer-reviews.png\")
<\/figure>\n\n
![\"Customizing](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/reviewsfeed-customizer-reviews-poststyle.png\")
<\/figure>\n![\"Customizing](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/reviewsfeed-customizer-reviews-individualelements.png\")
<\/figure>\n![\"Enabling](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/reviewsfeed-customizer-loadmore.png\")
<\/figure>\n![\"Previewing](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/reviewsfeed-customizer-preview.png\")
<\/figure>\nStep 4: Add Multiple Sources to One Feed (Optional)<\/h4>\n
![\"Navigating](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/reviewsfeed-customizer-settings-sources.png\")
<\/figure>\n![\"Clicking](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/reviewsfeed-customizer-settings-sources-addanother.png\")
<\/figure>\n![\"Adding](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/reviewsfeed-customizer-settings-sources-categories-accessories.png\")
<\/figure>\n![\"Reviews](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/reviewsfeed-customizer-settings-sources-popover.png\")
<\/figure>\n![\"Moderating](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/reviewsfeed-customizer-settings-moderation.png\")
<\/figure>\nStep 5: Display Your Review Feed on Your Site<\/h4>\n
Add Feeds to Your Homepage Using a Block<\/h5>\n
![\"The](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/reviewsfeed-customizer-embed.png\")
<\/figure>\n![\"Selecting](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/reviewsfeed-customizer-embed-addtoapage.png\")
<\/figure>\n![\"Choosing](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/reviewsfeed-customizer-embed-addtoapage-chooseapage.png\")
<\/figure>\n![\"Adding](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/blockeditor-homepage-reviewsfeed-block.png\")
<\/figure>\n![\"Reviews](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/blockeditor-homepage-reviewsfeed-block-settings.png\")
<\/figure>\n![\"WooCommerce](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/livesite-homepage-reviewsfeed.png\")
<\/figure>\nAdd Reviews in Sidebars and Widget Areas With a Shortcode<\/h5>\n
<\/figure>\n[reviews-feed]<\/code>.<\/p>\n<\/div>\n![\"Copying](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2026\/03\/reviewsfeed-customizer-embed-copyshortcode.png\")
<\/figure>\n